Tuesday, October 01, 2013

Bill Niman’s Next Move: The natural-meat pioneer strikes back with a new company

Inc.

BY BO BURLINGHAM

It's late afternnoon in bucolic Bolinas, California, and Bill Niman has indicated that yes, he is willing to talk about his unhappy exit from the company he founded. But he has a lot going on just now. There are 78 heritage turkeys that are cackling, clucking, gobbling, and squawking as they fly into trees, jump up on fences, and generally resist the efforts of Bill and his wife, Nicolette, to herd them into their coop for the night. Meanwhile, over at the cattle barn, a grieving cow needs tending to. The cow recently lost a calf during birth, and Bill and Nicolette have a plan to unite her with another calf that has been rejected by its mother. As for the rest of the herd, it's spread out across Niman's thousand-acre ranch on the shores of the Pacific Ocean.

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